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Tailored advice using our own Brand Positioning Technology (BPT) framework.
SERVICES
See Pozitioned BPT Framework here -->
Every enterprise, institution or individual who carries out a business in products or services is knowingly or not developing an identify around those activities. Often a disconnect forms between the reality and the digital.
01
Brand Calibration
All businesses make promises both explicit and implicit. Businesses that align best to their inner truth and are honest will always find marketing easier and less work as the product becomes self fulfilling.
02
The Truth
Matrix
Deciding how to compete as a business is incredibly difficult and much more complex with a high level of digital churn. Positioning and branding are now more important than ever before to manage these changes effectively.
03
Positioning for an Edge
We're now at the stage where the digital is the traditional experience. This digital transformation has cost the world hundreds of billions annually and left SMEs vulnerable as they try to keep up. Sorry to say, some may not make it!
04
Go Digital
or die
Before any significant technology CAPEX there should be a vision from the board, owners, exec and stakeholders. If a product doesn't exemplify and enhance that vision, chances are you're throwing good money after bad.
05
Strategic Thinking
Welcome to Pozitioned, a specialized firm navigating the realms of digital strategy and technology, with a central focus on expert product positioning complemented by strong brand identity.
Our journey commenced with the creation of bespoke technology products for established clients. Recognising a widespread need for quality strategic technology advice across diverse industries, we have opened up our team of researchers to cater to the evolving demands of businesses wanting to stay ahead of the curve.
Pozitioned is connected globally to a group of digital strategists, product designers, developers, academics and researchers that allow us to manage for our clients collaborative commercial arrangements to develop new products, cutting edge technology or simply to help them come to informed decisions.
We are intimately involved in new technologies such as blockchain, Ai and new emerging models as well as current megatrends such as ESG, climate science, material science, mining technology and many specialised niches where industry has funded research we help manage.
We are very interested in philanthropy and associated not for profit activities. Our company operates special discount rates for enterprises for social good. Pozitioned is currently working with global partners to make the UN Sustainable Development Goals more accessible to people without the top down approach large corporates have used in the past.
We are an approachable company with decades of marketing and technology experience. Feel free to approach us to discuss your ongoing advisory needs.
About
Pozitioned
ABOUT
We give you access to actionable strategic information!
APPROACH
Investing in Technology has become an inescapable part of business with a constant arms race to keep on top of the opportunity and RISK this brings.
This is especially difficult to navigate for traditional businesses that can't justify retaining specialists or retain a big 4 consulting firm to evaluate the landscape.
We know a key to success is to embed STRATEGIC THINKING at the board level to enable a proactive approach to digital strategy, and therefor set goals that can be reflected by the executive.
A Clear Alternative View
BENEFITS
Complex strategies need to be diluted to a simple recipe
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Our advice is always actionable
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Bringing it all together
Cohesive
What our clients are saying
TESTIMONIALS
Leah Yurfset
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Roy Gold
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Nela Yliuay
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You're probably
wondering...
FAQ
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How do I engage with Pozitioned?Pozitioned offers levels of engagement from which you can select a suitable number of hours per month that works with your company's goals. Our company operates as an embedded strategic coach for the agreed goals to support your board and executive team.
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What are the engagement levels?We provide a simple tiered system as follows Advisor $2000/m Ideal if you want to receive insight to a specific problem or goal. This level provides 5hrs of contact per month and can be used to manage brand alignment, product development, positioning, market fit, due diligence and board level technology communication and vision. Adopter $5000/m Ideal for the product development, delivery or maintenance phase of a company strategy. This level offers 15hrs of contact per month and suits a board or executive team embarking on a digital transformation or new product journey but lack a technologist to provide an independent view of both brand and technology. Research and GTM - POA If you are looking to innovate, create something new or introducing a completely new technology. We have designed, branded and commercialised projects with comprehensive stakeholder management in academic, private and public companies by engaging R&D and strategic relationships on behalf of the client. Simply get in contact and we'll give you a hand!
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How to you deliver the advice?We generally provide our services via zoom and Miro board for general advice! Some engagement may be face to face such as research engagements with Universities which require more stakeholder management.
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How do I engage a research project?If you have a research question you'd like answered by an independent academic institution or want to develop IP in collaboration with a research institute we can help deploy and manage the program on your behalf. It's as simple as contacting us with your research proposal and we can advise you on which institution may be interested.
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Who is Pozitioned.com?Pozitioned is a trading name of Finswiss Research Pty Ltd (Finswiss). Pozitioned is the client facing brand of our product development methodology developed by Camille Zufferey called BPT Strategic Model (Brand Product-deploy on Technology). Finswiss is the product and technology designer of the Envirolabs.io platform and products, a collaborative research endeavour between the stakeholders and the University of New South Wales. The company also engages in product development and research in sustainable technology, Ai and LLM, and blockchain usage and market fit from a brand centric methodology. We hold proprietary knowledge in verification and audit over blockchain with uses such a honey production verification and marketplace development through decentralised data and well as environment and sustainability credits.
